
Custom GPTs Finally Made My Workflow Click
I didn't fall in love with AI because of a perfect prompt. I stuck with it because of something a lot less glamorous: I stopped starting from zero every single time.
For a long stretch I used ChatGPT like a smarter search box. New chat, one question, quick answer. It worked - until I had to write the same kind of thing again and again: a promotional article, then the matching social posts, then a short summary. Every time I reopened ChatGPT, I paid a "context tax." I re-explained the tone, the audience, the length, the structure, and the same small rules I care about. By the fourth or fifth repetition, I was bored of myself.
Saving "standard prompts" helped a bit, but it also turned me into a copy-paste machine. I still had to tweak the details, remind the model about my voice, and correct the format. The results were okay, not great. Consistency was the missing piece.
What changed everything was not a hack - it was a decision. I created a couple of custom GPTs with my rules baked in. Not a dozen. Not a full factory. Just a tiny set that fit how I actually work. Today, when I need a promo article, I open that GPT. When I need social posts, I open that GPT. When I'm learning React or thinking through a system design, I open a Mentor GPT that speaks my language and stays on track.
This isn't a guide; it's what I do and why I keep doing it.
What "Custom GPT" Means to Me (in plain language)
A custom GPT is a version of ChatGPT that remembers the basics of how I like to work for a specific job. I describe the tone, the outputs I want, and the formats that matter to me. I can attach a few files as Knowledge - like a voice guide and one "golden" example - and the GPT starts every conversation with that context already loaded. If I see a pattern that needs fixing, I edit the GPT once and that improvement sticks.
That's it. No wizardry. No 20-step flowchart. Just fewer restarts.
You can attach multiple files (you'll see "up to 20 files per GPT" mentioned in the product). I rarely need that many. Two or three strong ones beat a pile of random PDFs. I keep the "evergreen" stuff in there (voice, structure, a great sample) and paste anything time-sensitive into the chat.
How I Actually Use It (and keep it small)
I don't have a wall of tools. I keep a short list and call them what they are.
Promo Writer.I drop in a brief - what the product is, who it helps, what angle I want - and get a clean outline, a full article in my voice, a short SEO description, and five keywords. It also drafts the matching LinkedIn and X captions so I'm not context-switching later. I still edit, but I'm starting much closer to the finish line.
Social Post Editor.When I have a paragraph or a link, this turns it into platform-ready posts. For LinkedIn, I keep it short, clear, and emoji-free; for X, I keep it tighter with 2 - 3 hashtags. It takes five minutes to get something publishable instead of fifteen.
Mentor (learning).When I'm learning React or thinking through architecture/design/code, I use a Mentor GPT that behaves like a senior engineer: it explains trade-offs, suggests patterns, and points out the sharp edges I might miss. This makes practice sessions feel guided, not random. And the same idea works beyond tech - writing, UX, product, you name it.
Do I need more? Not really. A few well-named GPTs cover most of my repeat work. The goal isn't to collect tools - it's to shorten the distance between "I need this" and "done."
What Changed (the honest version)
I didn't double my output overnight. I did cut out a lot of friction. The three shifts I noticed:
Speed.I'm faster to a publishable draft. On average, a 1,900 - 2,200 word promo article went from roughly 90 - 120 minutes to about 35 - 45 minutes once I stopped re-explaining the basics and let the GPT start with my rules. Social posts dropped from ~25 - 30 minutes to ~8 - 12. I still edit. I still say no when a draft misses the mark. But I'm no longer wrestling the blank page.
Consistency.Before custom GPTs, I was the checklist. Now the checklist lives in the tool. That means the same structure shows up every time: headlines, outline, article, SEO description, keywords, captions. I don't have to remember to ask for each piece; it's already part of the job.
Energy.This one is hard to measure, but I feel it. Rewriting tone from scratch is draining. Starting with a draft that already sounds like me lets me spend energy on substance instead of setup.
If your numbers don't match mine, that's fine. The point isn't to hit my exact speed. It's to see whether your repeat work gets faster, cleaner, and less annoying when your rules stop living in your head.
My Setup (kept deliberately simple)
People assume I toggled every feature. I didn't. Here's what I actually keep:
- Straightforward instructions. I describe the tone in a sentence or two, list the outputs I expect, and note the few rules I care about (short paragraphs, clear subheads, simple language). Nothing fancy. I write it like I'd brief a smart colleague.
- A tiny Knowledge set. Usually a one-page voice guide and one "golden" sample that feels like me. That's enough for the model to land closer to my style on the first try.
- Two or three prompt starters. Not scripts - just quick jump-offs I actually use. "Draft a 1,900 - 2,200 word article from this brief." "Turn this paragraph into LinkedIn and X posts." Little things that save clicks.
If I need fresh stats or references, I'll enable browsing. If I need a quick table or a tiny chart from a CSV, I'll use data analysis. If I don't need those tools, I leave them off. The goal is focus, not feature lists.
What I Do Not Expect From It
I don't expect a custom GPT to replace my judgment. It speeds me up; it doesn't decide for me. I still cut sections that feel off, rewrite endings that don't land, and add the extra detail a general model can't possibly know. It's a junior teammate with my style notes, not an editor-in-chief.
I also don't hand it sensitive information. If something is private or regulated, it stays out of consumer tools. There's more than enough value in shaping tone, structure, and learning without putting anything risky in the chat.
A moment that sold me
One week I had to draft a promo article under a tight deadline. I opened my Promo Writer GPT, pasted a short brief, and got back something that felt like me: three headline options with real hooks, a tidy outline that made sense, a full draft in my voice, a 150 - 160 character SEO description, and five keywords that weren't just buzzword soup. It also handed me the matching LinkedIn and X posts so I didn't have to context-switch later.
Was it perfect? No. But it was close. I edited it once and shipped it. That's when I stopped thinking of custom GPTs as "nice to have" and started thinking of them as part of my routine.
If you want to try this without turning it into a project
I don't have a secret formula. This is what I'd do if I were starting from scratch today:
- Pick one job you repeat a lot. One.
- Write a few lines describing the tone and the outputs you want. Keep it human.
- Attach one or two files: a voice guide and a sample you're proud of.
- Add two prompt starters you'll actually click.
- Use it for real work for two weeks.
- If it saves you time and effort, keep it. If it doesn't, adjust the rules - or drop it and pick a smaller job.
That's not a program. It's a test. Either it helps you or it doesn't. For me, it did.
Why the "Mentor" idea matters
I like this one because it gives me momentum when I'm learning. A Mentor GPT isn't a guru. It's a patient voice that remembers the stack I'm using and the level I'm at. When I ask about React patterns, it speaks React. When I want help thinking through architecture or design choices, it talks trade-offs instead of dumping a doc. The result: less wandering, more doing.
And it's not limited to engineering. The same approach works for product thinking, writing, UX, even career planning. The key is setting the tone and the boundaries once, so the help you get later is steady and aligned.
The simplest way I judge whether it's worth it
I track two things:
- Time to a publishable draft
- How many passes I need before I'm happy
If those numbers go down, I keep the setup. If they don't, I change the rules or put the idea on a shelf. No drama. No dashboards. Just an honest look at whether the tool is earning its place in my week.
Here's roughly what happened for me:
- Promo article (1,900 - 2,200 words): from ~90 - 120 minutes → ~35 - 45 minutes
- Matching LinkedIn + X posts: from ~25 - 30 minutes → ~8 - 12 minutes
- Revisions to "ready": from 2 - 3 passes → usually 1 - 2
Not every week is identical, but the trend is stable. Less setup. More writing. More publishing.
Final thought
I didn't want another system. I wanted my work to move faster without losing my voice. A few small custom GPTs gave me that. They don't try to be everything. They don't sound like anyone else. They just shorten the distance between the brief and something I'm proud to share.
If you've been stuck re-explaining yourself to ChatGPT, try the smallest possible version of this: one GPT, one sample, one week. See what happens. If it helps, you'll feel it.